Case Study:
Event registration system redesign
Transformed a manual, email-based event registration process into a scalable web system, eliminating data entry errors and reducing setup time for the events team.
Role: Visual design, UI/UX design, front-end dev
User Problem
As event volume increased, the existing email-based process became increasingly inefficient:
Event planners manually consolidated hundreds of registration emails across multiple simultaneous events
Registration data had to be manually entered into Excel, leading to errors and inconsistencies
Follow-up communications were time-intensive and inconsistently branded
Key Decisions
Built a lightweight web-based system with structured data collection instead of continuing email-based workflows
Created reusable components and templates to accelerate setup across growing event volume while maintaining brand consistency
Prioritized interaction design (form validation, data export) over visual complexity given timeline and budget constraints
Design Solution
Outcome
Supported 50+ events over 3 years without additional administrative staff
Reduced event setup time from 5 days to 2 days
Eliminated manual data entry for 100% of registrations
Achieved 100% adoption across events team within 3 months
Case Study:
Event registration system redesign
Transformed a manual, email-based event registration process into a scalable web system, eliminating data entry errors and reducing setup time for the events team.
Role: Visual design, UI/UX design, front-end dev
User Problem
As event volume increased, the existing email-based process became increasingly inefficient:
Event planners manually consolidated hundreds of registration emails across multiple simultaneous events
Registration data had to be manually entered into Excel, leading to errors and inconsistencies
Follow-up communications were time-intensive and inconsistently branded
Key Decisions
Built a lightweight web-based system with structured data collection instead of continuing email-based workflows
Created reusable components and templates to accelerate setup across growing event volume while maintaining brand consistency
Prioritized interaction design (form validation, data export) over visual complexity given timeline and budget constraints
Design Solution
Outcome
Supported 50+ events over 3 years without additional administrative staff
Reduced event setup time from 5 days to 2 days
Eliminated manual data entry for 100% of registrations
Achieved 100% adoption across events team within 3 months