Regional Digital Signage Design System

Motion design system enabling 2-person team to scale production across 150+ screens in 12 countries

Design system lead

Challenge

A 2-person motion design team needed to produce and publish content for 150+ digital signage screens across 12 countries. The existing workflow on the third-party platform required 10+ steps to publish each piece, creating bottlenecks. Content requests ranged from standard formats to complex explainer videos, each requiring custom design work.

My Approach

Restructured the network architecture on the platform, reducing publishing steps from 10 to 5 - cutting publishing time by 50%. Built tiered template system based on content complexity: pre-composed templates for standard formats (title, subtitle, paragraph, image) and flexible templates for complex requests like explainer videos. Foundation elements (color, typography) remained locked across all templates while visual element animations could adapt to content needs.

Design Solution

Foundation

Components and templates

Publishing

Result

The streamlined publishing workflow and template system enabled the 2-person team to efficiently manage all 150+ screens. Standard content could be produced quickly using pre-composed templates, while complex content types had the flexibility needed for richer animations without compromising brand consistency. New team members required only a brief walkthrough to start producing work.

Impact

2-person team

150+ screens, 12 countries

50% faster publishing

Template tiers for content complexity