Client provides

A request such as:

"Create a short animated ad for this year's International Women's Day campaign. This will be used as a teaser, with additional event promotions to follow. We would like it to feel fresh and different from last year's campaign. Attached are this year's logo and campaign flyers for reference."

The client typically provides campaign assets, brand guidelines, key messages, and any existing visual materials that should be incorporated into the animation.

My process

For this type of project, I lead the creative direction of the animation.

I begin by developing a rough storyboard to establish the narrative flow and visual approach. Depending on the project, this storyboard may be shared with stakeholders for early alignment and feedback.

Next, I create and prepare the visual assets required for animation, including illustrations, icons, typography treatments, and graphic elements. These assets are organized into separate layers and groups according to the planned animation sequences.

Once the assets are ready, I move into scene composition, building the visual structure of each sequence and establishing key animations and transitions. I then refine the motion design through multiple passes, adjusting timing, pacing, and visual details until a polished first draft is ready for review.

Following stakeholder feedback, the project goes through several rounds of revisions before final approval and delivery.

For short-form animations, I typically present the first draft as a complete video. For longer-form projects, I first review the storyboard with stakeholders and then present either segmented drafts or a full-length draft, depending on the complexity and style of the animation.